Thursday, July 26, 2007

What's in a name

Visitors



Don't take any notice of these numbers they ain't right then again neither am I


Coca Cola Logo


Kellogs Logo


Kraft Logo


Nike Logo


Yankee Stadium Logo ... Hi Dana


What’s in a name
A 360° Writers Challenge

Australia is covered in things that “taste good” those are the labels that the First People gave those things obviously not the ones that the colonists gave them but everything had to have a name

Australia was called
Terra Australis Incognita or the unknown land of the south in latin at first. That was the label given to Australia the nameWhat's the first thing someone asks you when you meet them?

What is your name.

When someone has a baby, you ask what did you call it, the name is crucial to our society everything has to have a name
.


If I mention CocaCola you would recognize it, that’s a name brand along with Kellogs and Kraft all recognizable instantly, you can see them in your mind. (The pictures are in your mind)

What would we do if that sweet tasting brown fizzy drink had been called something else maybe The Brown Fluid do you think anyone would drink it?


This is where the name is important as important to the retail industry as well as consumers, they could have named Coca Cola “Tastes Like Chicken” but everything tastes like chicken, the name had to set it apart of course it did help that Coca Cola or Coke did once have cocaine in it (9 milligrams per glass) why do you think it tasted so good.

So it got called called Coca Cola , diet, lite,
vanilla or cherry its Coca Cola today and it still has coca leaves or cocaine in it.


See a name is important you could have “sweatshop” printed on your shoes but would they still be recognizable as Nikes’ ?

You could rename the Yankee Stadium to Coke Park would it still be as
recognizable as the famous baseball park that it is?

2 comments:

Gina said...

Very thought provoking! Funny how we humans are so adaptable that once we make the adjustment will just use the most popular brand name in place of the generic. I think years ago when there were less choices, it was harded to adjust to new brands. Now the brands themselves diversify and merge with other companies. Who can keep up with the icons and technology?

Missy A said...

I bet you call all tissues Kleenex right and all cola drinks Coke even if they are generic.
Thats how much brand names effect us

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