Visitors | What’s in a name A 360° Writers Challenge Australia is covered in things that “taste good” those are the labels that the First People gave those things obviously not the ones that the colonists gave them but everything had to have a name If I mention CocaCola you would recognize it, that’s a name brand along with Kellogs and Kraft all recognizable instantly, you can see them in your mind. (The pictures are in your mind) This is where the name is important as important to the retail industry as well as consumers, they could have named Coca Cola “Tastes Like Chicken” but everything tastes like chicken, the name had to set it apart of course it did help that Coca Cola or Coke did once have cocaine in it (9 milligrams per glass) why do you think it tasted so good. See a name is important you could have “sweatshop” printed on your shoes but would they still be recognizable as Nikes’ ? |
Thursday, July 26, 2007
What's in a name
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2 comments:
Very thought provoking! Funny how we humans are so adaptable that once we make the adjustment will just use the most popular brand name in place of the generic. I think years ago when there were less choices, it was harded to adjust to new brands. Now the brands themselves diversify and merge with other companies. Who can keep up with the icons and technology?
I bet you call all tissues Kleenex right and all cola drinks Coke even if they are generic.
Thats how much brand names effect us
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